Have you heard the saying ‘Content is King’?

content is king

Everyone in online business needs to know how to create content.  It’s important for SEO and search engine ranking, but it’s not just relevant to those of us who have websites. It’s important to anyone trying to form an online presence.

You need to get as much content relevant to your business in front of as many eyes as possible. Regular posting of content is just as important as the quality of the content itself. It must be relevant to your niche, as unique as possible and be engaging enough to keep the attention of the viewer for as long as possible. Make sure your content is giving value to the reader, making them feel that their knowledge has grown as a result of what they have just read.

But creating lots of content is difficult…..isn’t it?

Okay, so you’re not used to writing. So how are you going to attract visitors to your content, and how are you going to write enough content? Where can you post it, and won’t you run out of things to say?

NO!

The key to all of this is to maximise on the content, make it work for you. You can do SO much with just one article – HOW?…

Maximise on your content…

So you have a subject that you want to get across… but you’re not really good at sitting down and writing about it. So where do you start?

Next to google, YouTube is the second largest search engine in the world, receiving over 30 million visitors a day!!! So you can talk about the subject, record it and load it to YouTube. There’s one piece of content. Make sure you put any business related links in the description.

So, that’s one down, but what next? Well you can tweet a link to your video to share it on Twitter, so there’s more exposure, and share it in Facebook groups.  I know you said you couldn’t write about things, but you’ve just made a video, so transcribe your video. Transcriptions help with ranking in YouTube, so add it to the description. Then use the transcription to post anywhere relevant, blog, Facebook, Linkedin.

Is that it? What about turning it into an email…and sending it out to your email list. Then pick some snippets out to use as a text ad to use on traffic platforms. Make it into a PowerPoint presentation and use the slides for training.

Are you getting the picture…..

The possibilities go on and on. Your one subject that started off with you just talking about it, has been pasted all over social media, been blogged, emailed, been turned into a training module and hit the traffic exchanges. And that’s one piece of information! Do that just once a week and your online presence will soar!

Who said it was difficult???

Ricochet Email Marketing Into Sign-ups For Your Business

How many emails do you get every day from online marketers trying to get you into their business?

 

Have you thought about using those emails to your advantage?

I received this email:

 

Hello,email marketing

Like seriously… have you found
something that pays you weekly?

If you have 30 minutes a day to
put towards this then you can easily
be profiting daily.

You have a computer right?

Check This Out…

Enjoy,

Tim

 

 

Take advantage of this free marketing opportunity

My answer to Tim

Thank you for your email, Tim, I’m sure it’s a great offer, but I’m sorry I am not looking for another business at the moment.

I make money from my online marketing business now, and I’m loving the way I work. We are growing a fantastic team, and the business is perfect for anyone wanting to make an income from home.

You may want to take a look, no obligation. You can join the business with as little as $30 and be qualified for 100% instant commissions. This link will take you directly to the opportunity, and to our video, telling you about the added advantages and bonuses that you get by joining our team.

Our utmost aim is the success of our team. You will see some of them on the website. We work one-on-one with the team for as long as they need it, and you would get same support.

Any questions you have, just drop me an email, or use the contact form on the website to get in touch.

I look forward to hearing from you.

Karen Veater

 

 

 

 

 

 

Karen

Facebook

 

 

email marketing

A whole new channel

So now instead of complaining about all of the opportunity emails dropping into your inbox, look forward to being able to bounce back an offer of your own.

TIP: To make sending repeat emails out much easier, follow my tutorial on canned response in the training section of the website.

Why Most People Fail in Online Business

minimum_wageHow many years do most people spend earning an hourly wage, with tiny annual pay rises if they are lucky, and some even getting a small promotion after five, or even ten years? Working 35 to 40 hours a week, over 2,000 hours in a year. Then if it takes ten years for a promotion, that’s 20,000 hours for a promotion or pay increase that probably doesn’t even give you as much as the rate of inflation. So you are actually losing money as your career goes on. Scary when you actually think about it!

A Distorted Reality of the Online World
So how about starting your own business, working for yourself, being your own boss. People starting their own get-rich-quickbusinesses have varying expectations, but those starting online businesses tend to have higher expectations than those with traditional offline businesses, expecting things to grow a lot quicker. After all connecting with people online is instant, messages are sent at a click of a button and a simple search on the internet can get us access to most information we need. So success in an online business is often expected to be instant. Misleading information and offers claiming instant riches, only make this worse, and those expecting overnight success, are almost certainly going to fail, when the realisation is that success doesn’t happen overnight, and a lot of hard work is needed in the early days of a new online business.

Rewards are Proportional to Efforts
So let’s look at what you are investing in your business. Let’s say you are advertising or blogging on your website a couple of times a week. Researching, creating and publishing your content might take a couple of hours a time, tops. online-businessSo 4 hours invested in the most critical aspect of your business. Obviously you’ll have other things going on that will be associated with your business, for example watching training videos, doing some keyword research, working on building yourself a following on social media etc. So even if we say you’ve put in 7 hours, that should cover your activity for the week.

So 7 hours invested in your business could get you some decent results, however the problem is that your expectation of results will more than likely be higher than what you are achieving. And probably higher than that of those that invest 40 hours a week into a regular job.

Working One Day a Week
In reality you could eventually earn a full-time income from 7 hours effort a week, but don’t expect this to happen quickly. Why would you expect to equal a full-time wage, when in effect you are working one day a week? To be honest making any income from such little effort in the early days would be a bonus. But yet people still expect this. And we know some of the reasons why.shiny
We’ve seen the companies claiming overnight success, their videos show them living in big houses, with fancy cars, and earning huge commissions on a daily basis. ‘Shiny Object Syndrome’ draws us to the idea of instant success.
But putting 7 hours a week into your business, means at the end of a month, you’re only close to one weeks work. This amount of time is just getting the foundations of your business in place, so don’t expect a decent income by this point.

social networkImagine Investing 20 Hours a Week Into Your Business

Imagine if you ramped up the production side of your business. You’re creating more posts or ads, putting some time in each day, managing any engagement or social activities. You will begin to get more recognised, you’ll be getting more traffic and your business will be taking shape. You’re moving towards being able to generate a full time income and your business will be in a position to be scaled far beyond this.

Now Imagine Doubling That to 40 Hours a Week
Everything you are doing can be duplicated and multiplied. More ads or more detailed articles. Start prospecting and bringing others into your business and teach them to do exactly what you’re doing.
Building on your online presence will bring a massive boost to your business. Build yourself a brand, one where relationships are naturally being made in the industry. You’ll have clout in an industry within a year, not to mention the foundation to continue growing your business from. That’s the point where you should expect to bring in a full-time income and more.

Now You’re Earning, You Can Start Scaling…
So you’re now at a position where you are known in your niche. Make yourself the go-to-guy. Help people wanting to online-successstart out. Use your experiences of starting out yourself, joining a sponsor you thought would help you earn that massive income, only to be let down. Guide them away from the shiny objects and the sponsors who will entice them down that road to nowhere. Make sure you deliver ‘what it says on the tin’.

Focusing on the success of others can be the making of you. It will do your reputation, your business, and ultimately your pocket the world of good. But you’ll deserve it. You learnt the hard way, but do your utmost to ensure you steer others down the correct path. You’ve made it!

Imagine, Imagine, Imagine…
Put 4 hours a week into your business, and Imagine, is about as far as you will get, and that’s the truth of the matter. No flash car, no expensive holidays, no never-ending pot of money – you can dream on!

Be realistic about what is required of you in order to build an online business, and the reality of that business will materialise. Make yourself one of the minority, and enjoy being different – Failure isn’t in my vocabulary – how about you?

How to Spot a Scam

Avoid Online Scams

Its so easy to trust people who approach us about online business. They come across as if they have life changing opportunities and want to help us, but in reality a large percentage of them are fake. The truth is that there are scam-300x200thousands of scammers out there, all pretending they have something that is going to make us rich, when infact they dangle a carrot infront of you, ready to take the cash a lot of us so willingly hand over to them!

This post will hopefully help you to spot some of the scams and stop you from parting with your hard earned cash and getting nothing in return.

These are a few trusted ways to help you spot a likely scam. There are some legitimate business opportunities out there, but until you are sure they are what they say they are, you need to keep your cash in your pocket where it belongs.

 

Top 5 Scam Alerts

  1. No way to contact them on their site! What reputable business wouldn’t want you to have a way in which to get in touch with them? All legitimate business owners want to hear from their customers, not make themselves invisible. If I can’t get in touch to ask questions before signing up to anything, then I  would definitely steer clear.
  2. The product doesn’t offer support. This happens all too often. Any reputable company will offer some sort of support. The more the better but not to offer support at all is a definite warning sign. I would usually test the support and either message or email them. If no response, or just an automated email then another ‘No Go’ for me I’m afraid!shiny
  3. Unrealistic Claims of Success.   Success overnight is not possible and any business that claims $1,000’s of instant income is an absolute scam. Everyone knows that any business starts off slowly. In the first few months you are building the foundations so that you can reap the future benefits. ‘Get Rich Quick’ schemes don’t really exist. It’s all too easy to chase the next ‘Shiny Object’ but if it seems too good to be true, then that’s probably because it is.
  4. Fake Pictures.  If the landing page shows you a huge mansion, fancy cars and swimming pools, then the chances are that the product is a complete scam.  If the business was so good that you can acheive these riches as a result, then why are they showing this? Surely the page should be business related and show real success stories, not create the idea that these people have been made wealthy from the business. Facts should be sufficient proof! These companies are typically lacking credibility and actual product quality. Avoid at all costs!
  5. Constant Upsells. If you are being pushed into buying, then once you buy you are pushed to buy again, the likelihood is that it will probably continue like that. You should go into a programme knowing exactly what’s on offer, not be contantly flooded with upsells and cross-sells, ending with you purchasing way too much as you end up not knowing what it is you really need. You end up realising you’ve bought too much for your needs, but by then it’s too late and they’ve got you. And you don’t want to walk away and lose it all, so you stay, and face costant repeats of this experience from these companies.

So do your own due dilligence, or sign with someone you know and trust and will have checked it all out beforehand.

How important are keywords in your posts?

What is a keyword?

Understanding the importance of keywords when you advertise your business can mean the difference between success and failure.income-at-your-fingertips-keyword-research-300x225

A keyword is purely a word or a string of words that people will use to search in search engines. So whenever you do a search, in a search enginge, Google for instance, you are using a “keyword” or “keywords” in the search box.

You will hear people talking about keyword research. This is simply the practice of finding prime keywords relevant to your particular business or niche and deciding how to use those keywords to create your content. Keyword research is optimum to your success with search engines and will play a huge part in your content being ranked with the likes of Google, Yahoo and Bing, which in turn brings traffic to your business. Search engines exist because of content so if you ensure that you use low competition keywords, you should get some great rankings!

Choosing the right keywords

income-at-your-fingertips-keyword-lightbulb-300x300The trick for choosing which keywords to use, isn’t as simple as thinking of what would be most popular, in fact it can be quite the opposite. As an example, using one word keyword is likely to get you nowhere at all in the rankings. A two or three word search string is likely to get much better results. For instance, if your content is about weightloss, don’t try to optimise on the keyword weightloss, try using keyword strings like exercises for weightloss or supplements for weightloss. Never go for what you think will be the most popular keywords as it’s highly unlikely that you will rank very highly, unless your site is very well established and has good scores in all areas. It’s usually better to focus on less competitive, more specific keywords. Search attempts may be fewer, but so will the competition. So you’ll get a higher percentage of a smaller volume of more focused traffic, rather than virtually none of the masses. What is more valuable?