What is a keyword?
Understanding the importance of keywords when you advertise your business can mean the difference between success and failure.
A keyword is purely a word or a string of words that people will use to search in search engines. So whenever you do a search, in a search engine, Google for instance, you are using a “keyword” or “keywords” in the search box.
You will hear people talking about keyword research. This is simply the practice of finding prime keywords relevant to your particular business or niche and deciding how to use those keywords to create your content. Keyword research is optimum to your success with search engines and will play a huge part in your content being ranked with the likes of Google, Yahoo and Bing, which in turn brings traffic to your business. Search engines exist because of content so if you ensure that you use low competition keywords, you should get some great rankings!